Client Overview
A subsidiary of Amway Corporation (USA), Amway India is one of India’s leading directselling FMCG companies since 1998. With over 5.5 lakh active distributors and 140+ products, Amway operates across categories like
| Product Categories | Brands | Products |
|---|---|---|
| Health and Wellness | Nutrilite | Vitamins & Dietary supplements |
| Beauty | Artistry Skin Nutrition Attitude | Premium skincare & cosmetics An entry-level premium skincare and cosmetic targeting Youth |
| Personal Care | G&H | Daily body care |
| Home Care | Amway Home | Household cleaning solutions |
| Consumer Durables | Amway Queen Atmosphere Mini, Amway XS | Premium cookware range Air Purifier, Energy Drink and Sports Nutrition segment (Whey Protein) |
- Amway India is one of the two key global manufacturing hubs for Amway, along with China.
- Their manufacturing facility in India is LEED Glod certified, demonstrating a commitment to sustainability
- Amway also emphasizes sustainable farming practices, particularly for Nutrilite ingredients.
Owned Facilities
Customer Partners Facilities
- CMUs
- Stores
- Warehouses
Compliance and Environmental friendly manufacturing facility focusing on
- Water efficiency
- Rainwater Harvesting unit
- Integrated Building Management System
- Waste Resource Management
- Indoor Environmental Quality
- Quality testing Laboratory
- CSR around the manufacturing facility: Water & Soil conservation project
Legal Coverage Expectations
Operating in India’s highly regulated FMCG + wellness + direct selling space, Amway must adhere to:
- FSSAI – Nutritional and supplement regulations
- Legal Metrology – Labeling, packaging, declarations
- Drugs & Cosmetics Act – For beauty & personal care
- Environment Laws – Sustainable manufacturing practices
- Direct Selling Rules (2021) – For business model compliance
- Multi state GST, Employment, Labour Laws, and Taxation, IT & Data Privacy norms
The Core Compliance Challenges
Implemented few years back is not operative anymore and users have stopped using it.
Rapid shifts in FSSAI norms, consumer protection laws, and advertising regulations required constant vigilance.
Varying state-level interpretations of central laws led to inconsistency and operational risk.
With limited direct control, legal awareness and license renewal compliance at the ground level remained a challenge.
Ensuring compliance across a complex chain—from sourcing to delivery—was resource-intensive.
Audits increasingly required detailed, well-maintained, and real-time documentation of compliance.
Online engagement brought new risks under IT laws, e-commerce regulations, and data protection frameworks.
The Turning Point: Lawrbit GCMS Implementation
To transform its compliance model from backbreaking and indistinct to user friendly, centralized and proactive, Amway partnered with Lawrbit to deploy the Global Compliance Management System (GCMS) and experienced:
-
Unified Compliance Matrix
Lawrbit implementation team thoroughly studied the business model, identified and mapped all applicable regulatory and internal compliance obligations across business functions—Corporate, Taxation, HR, Factory, EHS, Marketing, Sales etc.—into a single compliance framework. -
Role-Based Task Allocation 7 advance alerts
Compliance tasks were assigned to departments with clear ownership, deadlines, escalations, and completion tracking. -
Dashboards for Risk Visibility
Leadership dashboards showed function-wise compliance health, overdue actions, and risk areas—supporting better governance. -
Real-Time Legal Updates
Automatic jurisdiction-wise alerts for regulatory changes (basis user’s requirement and interest area) pushed to relevant teams for timely action. -
Digital Documentation & Audit Readiness
Created a secure, centralized repository for compliance proofs, inspection reports, licenses, and regulatory filings. -
Distributor Legal Training Modules
Training & awareness content on labeling norms, product claims, promotional compliance helped reduce legal exposure for the partners locations.
Conclusive Business Impact
-
Reduced Compliance Breach Risk
Noticeable drop in missed or delayed compliance actions within the first 6 months -
Enhanced Audit Readiness
Documentation centralized and instantly accessible—internal and external audits became smoother -
Cross-Functional Clarity
Compliance ownership embedded across functions; less dependency on legal team alone -
Faster Regulatory Response
Real-time updates meant faster adaptations to legal changes -
Business Team Support
Training modules helped maintain legal hygiene across the last mile -
Brand Reputation Strengthened
Ethical, transparent compliance behavior reinforced stakeholder trust.
DISCLAIMER
The case studies published on this website are intended for informational purposes only and reflect real-world examples of our work with various clients. While we strive to provide accurate and up-to-date content, the results and outcomes described in these case studies may vary based on specific circumstances, client needs, and other factors. Any similarities to actual companies, organizations, or situations are purely coincidental unless explicitly stated. We make no warranties, express or implied, regarding the completeness, accuracy, reliability, or suitability of the information contained in these case studies. The information is provided "as is" without guaranteeing completeness, accuracy, or timeliness. We disclaim any warranties of merchantability, fitness for a particular purpose, or non-infringement. The information provided in these case studies does not constitute professional advice. Readers are encouraged to seek professional advice tailored to their needs and circumstances.
